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Its launch partners include MLB Ballpark app, Nike, Squad and Triller. The Camera Kit announcement today looks like Snap scratching the surface as to what is possible with its camera APIs in the hands of third party developers. With Camera Kit, these developers will be able to get a platform ready without huge investment or deploying resources. Schwerin further added that Camera Kit will appeal to startups and young developers since “young people communicate visually”. Camera Kit’s backbone is Lens Studio, which is now used by over 10 million artists and developers around the world. With Lens Studio 3.0, he says the company finally has a tool that can be leveraged by any developer out there. However, it found that the Lens Studio was not mature enough for new possibilities on top of other applications. Schwerin told me that the company has been working on opening its camera capabilities to third party developers for some time now. “Snap is the largest platform for AR creation in the world,” the company said during the keynote. Lastly, these developers can enrich camera experiences on their own apps using tools built by Snap. They also get access to Snapchat’s AR capabilities, which is second to none. Also Read - Snapchat introduces two new AR lenses that turn floor into lava or water For a developer, the immediate benefit would be that they can leverage all the lenses built using Lens Studio and bring them to their app.
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While Creative Kit, Login Kit and Bitmoji Kit have their appeal, Camera Kit could become the most important tool in Snap Kit’s arsenal as it aims to attract developers around the world. With Camera Kit, the company is opening the doors to eight years of work to any developer. Snap also revealed that more than 800 apps have integrated with Snap Kit since 2018 and nearly 150 million Snapchatters are engaging with these integrations every month. Also Read - Instagram may soon introduce Snapchat-like disappearing text messages
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Ben Schwerin explains that developers are only getting access to Snapchat‘s Lenses when they integrate Camera Kit with their own apps. Like Snap Kit, the Camera Kit also ensures privacy of Snapchatters is not affected in any way. Now, after a long wait of two years, Snapchat’s brilliant camera can be integrated by developers into their own app. Even before the launch of Snap Kit, it was rumored that Snap will open its camera API to developers. Also Read - Snapchat gets new Action Bar, Topics and Story Replies at Partner Summit 2020Ĭamera is the most important ingredient in Snapchat’s ephemeral messaging cuisine. At Snap Partner Summit today, we are looking at the sixth addition – Camera Kit. The ephemeral messaging platform added a fifth element in the form of Ad Kit. These four cores were Creative Kit, Login Kit, Bitmoji Kit and Story Kit. Snap Kit debuted with four core pieces of functionality as a way to appeal to different apps. Now, as we inch closer to two years of its introduction, Snap is announcing Camera Kit. Snap opened its platform for third party developers with the launch of Snap Kit on June 14, 2018. Snapchat has finally announced Camera Kit as an expansion to Snap Kit announced in 2018.